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Home / Evidence and complaints

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Reading claims, and knowing which body can act on which problem

Reviews, advertising claims, product claims and complaint routes. What each one can tell you, what it cannot, and which body has the power to act when something has gone wrong.

Evidence and complaints
6 procedures in this section
05

How to report an advertising breach, step by step

Complaints to the Advertising Standards Authority are free and can be made online by anyone who has seen the advertisement. What makes a complaint actionable is precision: what the advertise...

Evidence / 11 min read
06

How to check a claim about a product or a device

Ask for the product or device by full name, then test the claim by type. Regulatory status is a matter for the MHRA and the conformity marking regime, and a marking relates to the product be...

Evidence / 11 min read

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